Understanding the current state of a brand - its internal and contextual strengths and weaknesses, its relevance to customers and its relationship to competitors. Offerings include internal assessments, digital and social presence audits, competitive analysis and due diligence reports.
Defining the foundations on which your organization's success will be built. Offerings include brand positioning, brand architecture, and product and service positionings.
Bringing your organization’s promise to life through core assets and culture. Offerings include naming, tone of voice and messaging strategy, content strategy and copywriting, as well as internal activation planning and development. We can also provide creative partners for brand identity, website and campaign design.
Engaging your internal or external audience (B2C, B2B or not-for-profit) in an optimal experience of your brand across all channels. Offerings include employee journey mapping and employee engagement strategy as well as customer archetype modeling, customer journey mapping, customer experience strategy and innovation design.
// ACME works directly with clients of all types and sizes to define or refine brand strategy at all levels, ranging from the corporate brand to employee and customer experience strategies to product and service positionings. We assemble small, bespoke teams in order to maximize focus and minimize collateral costs to our clients. We also partner with agencies to lead specialty projects or add senior-level expertise when needed - we are very comfortable offering a white label solution. Our brand assessment offerings are available to support due diligence activities related to business investment decisions such as mergers, acquisitions and spin-offs.
ACME Brand Intelligence delivers world-class results while limiting cost and commitment for both our direct clients and agency partners (so they're happy) and while doing work that is meaningful and inspiring to us (so we're happy, too).
When working directly with a brand we specialize in leading small and medium-sized projects for big clients, and big projects for small and medium-sized clients. Here are a few clients for whom we've recently delivered exceptional strategic and creative solutions without the big agency bureaucracy or price tag:
Sometimes, even at the senior level, agencies need the flexibility that a contract solution provides. In these cases we are happy to help. And for our clients, our agency relationships enable us to quickly assemble larger teams for engagements that demand scale or capabilities we don't have on our own. Here are a few of the agencies we've recently created win/win partnerships with: