Alex helped us make sense of a complex B2B branding challenge. Together we fine-tuned our value proposition, developed a compelling name, and established the ground rules for bringing the new brand to market. His process was both structured and collaborative, which made the end result much easier to sell in to the rest of the organization.
We looked to ACME for help merging three distinct not-for-profits into the leading brand in Lupus research. Alex helped us crystalize our vision into a strategic brand platform that resonated across all our audiences, from donors, to scientists to patients, and one that stakeholders from all three legacy organizations could enthusiastically support. ACME also brought in terrific partners to design our new identity and website and stuck right beside us through every step of that process.
We are in the business of inspiring better leadership and team alignment at Fortune 500 companies, so it was an interesting experience to turn our gaze inward. When we needed clarity on our brand and how we created value, for different types of clients and in different parts of our business, ACME took us through a streamlined but rigorous process that produced results. Alex really understood our Glad To Be Here philosophy, and gave us the foundation we needed to deliver it the right way.
We gave Alex a seemingly insurmountable challenge: assemble a team to create the company’s first experience center in our 90-year history to tell the story of our past and our future, and to create a meaningful connection to our brand across multiple divisions. Alex’s strategy and messaging was essential to setting the tone for a diverse set of businesses and customers. The result was a stunning and inviting center we’re proud to show off.